Examlex
The method for evaluating location alternatives based on comparing composite (weighted-average) scores of both quantitative and qualitative criteria is:
Behavioral Economists
Experts in a field of economics that combines insights from psychology to understand how people make economic decisions.
Faulty Heuristics
Cognitive shortcuts that lead to errors in judgment or decision-making due to biases or flawed logic.
Impulse Control
The ability to resist or delay an impulse, urge, or temptation to perform an action.
Recognition Heuristic
A decision-making process where a more recognized option is chosen over the less familiar one, based on the assumption that recognition is correlated with value.
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