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The Operations Manager for the Blue Moon Brewing Co

question 94

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The operations manager for the Blue Moon Brewing Co.produces two beers: Lite (L) and Dark (D) .Two of his resources are constrained: production time,which is limited to 8 hours (480 minutes) per day; and malt extract (one of his ingredients) ,of which he can get only 675 gallons each day.To produce a keg of Lite beer requires 2 minutes of time and 5 gallons of malt extract,while each keg of Dark beer needs 4 minutes of time and 3 gallons of malt extract.Profits for Lite beer are $3.00 per keg,and profits for Dark beer are $2.00 per keg.What is the objective function?

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Definitions:

Fixed Cost

Expenses that do not change with the level of goods or services produced over the short term.

Expense Function

A mathematical representation or formula used to calculate the total expenses incurred by a business or individual.

Demand Function

A mathematical formula representing the relationship between the quantity demanded of a good and its affecting factors such as price, income, and preferences.

Revenue

The income a business receives from selling a product.

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