The Operations Manager for the Blue Moon Brewing Co

question 61

Multiple Choice

The operations manager for the Blue Moon Brewing Co. produces two beers: Lite (L) and Dark (D) . Two of his resources are constrained: production time, which is limited to 8 hours (480 minutes) per day; and malt extract (one of his ingredients) , of which he can get only 675 gallons each day. To produce a keg of Lite beer requires 2 minutes of time and 5 gallons of malt extract, while each keg of Dark beer needs 4 minutes of time and 3 gallons of malt extract. Profits for Lite beer are $3.00 per keg, and profits for Dark beer are $2.00 per keg.
What are optimal daily profits?

• A)$0
• B)$240
• C)$420
• D)$405
• E)$505

---

Definitions:

Corporate Social Responsibility

A business model that helps companies be socially accountable to themselves, their stakeholders, and the public, by practicing ethical and sustainable actions.

Crossover Applications

Software applications that are designed to operate on multiple operating systems or platforms, enabling wider usage and flexibility.

Merchandising Tie-Ins

Products marketed through a connection or association with popular films, television shows, personalities, or other pre-existing brands.

Nielsen 2015 Global Survey

The Nielsen 2015 Global Survey is a specific research project conducted by Nielsen, designed to collect and analyze consumer behavior, preferences, and trends worldwide during the year 2015.