From Focus Groups,3M Noticed Consumers Needed an Extra Hand When

question 53

Multiple Choice

From focus groups,3M noticed consumers needed an extra hand when wrapping gifts so they created a Pop-up Tape Dispenser.This was an example of which approach to finding new product ideas?

• A)Listening to market complaints
• B)Gaps in the market
• C)Exploring niche markets
• D)Using new technology
• E)Creating new market space

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Definitions:

Establishment Clause

An element of the First Amendment of the U.S. Constitution ensuring the government cannot create an official religion or show undue preference for one religion over another.

Public Figure

An individual with public prominence or significant public recognition, subject to less privacy protection and more freedom of press scrutiny under law.

Libel

A written defamation or false statement that damages someone's reputation, as opposed to slander, which is spoken defamation.

Prior Restraint

A legal doctrine that prohibits governmental institutions from stopping the publication of materials, reinforcing freedom of the press, except under extraordinary circumstances.