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Gillette,found It Could Satisfy Customers Complaining About White Residue from Its

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Gillette,found it could satisfy customers complaining about white residue from its deodorants by creating the Clear Stick.This was an example of which approach to finding new product ideas?


Definitions:

Overtime

The amount of time someone works beyond the normal working hours, often resulting in additional pay.

Annual Salary

The total amount of money that an individual earns in one year from their job before taxes and deductions.

Gross Earnings

The total amount of income earned by an individual or generated by a business before any deductions like taxes or expenses are applied.

Production In Excess

The situation when the quantity of goods produced exceeds the demand or expected sales volume.

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