Service Design Often Must Take into Account the Degree of Customer

question 39

True/False

Service design often must take into account the degree of customer contact as it affects the degree of customization (variability).

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Definitions:

Behavioral

Related to the actions or reactions of individuals or groups in response to internal or external stimuli, often studied in psychology and marketing.

Psychographic

Refers to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Demographic

Statistical data relating to the population and particular groups within it, often used in market research to identify and target specific market segments.

Market Segment

A group of individuals or organizations sharing one or more characteristics that cause them to have similar product and/or service needs.