The President of Northern University Wants to Forecast Student Enrolments

question 55

Multiple Choice

The president of Northern University wants to forecast student enrolments for this academic year based on the following historical data: What is the forecast for this year using trend adjusted (double) smoothing with alpha(1) = .05 and alpha(2) = 0.3,if the forecast for last year was 21,000,the forecast for two years ago was 19,000,and the trend estimate for last year's forecast was 1,500?

• A)18,750
• B)19,500
• C)21,000
• D)22,650
• E)22,800

---

Definitions:

Brand Loyalty

A consumer's consistent preference for one brand over all others, often expressed through repeated purchases.

Social Issues

Problems that influence a considerable number of individuals within a society, often recognized by the society as needing public attention and governmental intervention.

Environmental Issues

Concerns related to the degradation of the environment due to human activities, affecting natural ecosystems, biodiversity, and human health.

Storytelling

The act of conveying events, messages, or narratives through words, often with the intent to entertain, educate, or instill moral values.