The Government Has Adopted an Environmental Policy Based on Emissions

question 98

Multiple Choice

The government has adopted an environmental policy based on emissions taxes if it:

• A) transfers ownership of city air to a private firm that charges automobile drivers a profit-maximizing price, based in part on the pollution capacity of the atmosphere.
• B) charges automobile drivers 10 cents for each unit of automobile emissions.
• C) pays automobile drivers 10 cents for each 10 percent reduction in automobile emissions.
• D) specifies the type of catalytic converter that must be used to reduce automobile emissions.

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Definitions:

Direct Marketing

All advertisements that ask for an order, inquiry, or contribution directly from the audience. Includes direct mail, catalogs, telemarketing (telephone sales), and newspaper and TV ads with 800 numbers to place an order.

Emotional Appeal

Emotional appeal is a persuasive technique that attempts to generate an emotional response, rather than a rational argument, to influence an audience's attitudes or actions.

Psychological Reactance

A reaction against perceived attempts to limit one's freedom or autonomy, often resulting in a desire to regain that freedom.

Psychological Description

Description of a product or service in terms of audience benefits.