Examlex
It is through a consumer's reaction to different _______ that we can trace the consumer's ________ curve for a good.
Solomon Asch
A prominent psychologist known for his research on conformity, including his famous experiments demonstrating how people could be influenced to contradict their own accuracy for group consensus.
Halo Effect
The cognitive bias where the perception of one positive trait (such as attractiveness) leads to the unfounded assumption of other positive traits, such as intelligence or morality.
Rarity Principle
A concept in economics and marketing suggesting that rare or scarce items are perceived as more valuable.
Plentiful Opportunities
The abundant availability or presence of options or circumstances for action or engagement.
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