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The substitution effect indicates that the implicit change in income contributes to the inverse relationship between price and quantity demanded.
Gendered Marketing
Marketing strategies and practices that use gender norms and stereotypes to target products towards a specific gender, influencing consumer perceptions and behaviors.
Promotional Materials
Various types of content and media used in marketing communications to inform, persuade, or remind customers about a product, service, or brand.
Discretionary Merchandise
Items that consumers purchase based on personal wants and desires, rather than necessity, often influenced by disposable income levels.
Personal Care Products
Items intended for personal hygiene and beauty care, such as cosmetics, skincare products, haircare products, and toiletries.
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