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Poor countries are in principle aided by larger current account surpluses in the developed countries.
Valuable Global Brand
A brand with high financial value and strong brand equity that is recognized and respected across the world.
Financial Performance
Refers to a company's ability to generate profits, revenues, and cash flow, as indicated by its financial statements, showing its financial health over a specific period.
Premium Price
A pricing strategy where goods or services are sold at a higher price point, indicating superior quality or exclusivity.
Social Brand
A brand that uses social media platforms to engage with its audience, build community, and enhance brand awareness and loyalty.
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