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A conditional forecast is based on what is likely to happen.
Willingness To Pay
The maximum amount a consumer is prepared to spend for a particular good or service, reflecting the value they place on it.
Expected Revenue
Expected revenue is the average amount of money a business anticipates earning over a certain period, based on projected sales volumes and prices.
Probability
A numerical expression ranging between 0 and 1 that indicates the chance of an event taking place, where 0 means the event cannot happen and 1 means it will definitely happen.
Reservation Price
The maximum price a consumer is willing to pay for a product or service.
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