If Demand for a Product Is Unit Elastic, Then Increasing

question 54

True/False

If demand for a product is unit elastic, then increasing the price of the product leaves total revenue unchanged.

---

Definitions:

Market-product Grid

The market-product grid is a framework used to identify and assess potential markets and products, facilitating strategic decision-making concerning where to focus efforts and resources.

Discretionary Income

The money that remains after paying for taxes and necessities.

Disposable Income

The money a consumer has left after paying taxes to use for necessities such as food, housing, clothing, and transportation.

Market Segmentation

The strategy of dividing a broad target market into subsets of consumers with common needs or characteristics, targeting each with a specific marketing mix.