Examlex
Suppose you observe that taxi fares per trip increased when more commuters took taxis.Which of the following is the best possible explanation?
Product Alternatives
Different products or services that serve the same purpose or fulfill the same need for a consumer, offering options in the marketplace.
Segmentation Variables
Criteria used to divide a market into clearly identifiable segments based on needs, behaviors, or demographics.
Purple Cows
A metaphor for products or services that are extraordinarily unique and stand out in a market, coined by marketing expert Seth Godin.
Competitive Advantage
A condition that allows a company or country to produce a good or service of equal value at a lower price or in a more desirable fashion for customers.
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