A Product Idea Is ________

question 9

Multiple Choice

A product idea is ________.

• A) the way consumers perceive an actual or potential product
• B) the knowledge and awareness of a product among consumers
• C) a possible product that the company can see itself offering to the market
• D) a detailed version of the new product idea stated in meaningful consumer terms
• E) the testing of new product concepts with groups of target consumers

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Definitions:

Dan McAdams

An American psychologist known for his work in personality psychology, specifically his theory on narrative identity and life stories.

Feminine Social Clock

The cultural timetable for women regarding major life events such as marriage, parenthood, and career milestones.

Masculine Social Clock

The societal expectations placed on men about the timing of major life events, such as career advancement and family responsibilities.

Subjective Well-Being

An individual's self-reported assessment of their own happiness and satisfaction with life.