Which of the Following Statements Is True of the New

question 104

Multiple Choice

Which of the following statements is true of the new product development process?

• A) The purpose of the idea screening stage is to create a large number of ideas.
• B) Under the business analysis stage, if the new product satisfies the company's objectives, the product then moves to the product development stage.
• C) A product concept is the way consumers perceive an actual or potential product.
• D) The concept testing stage is the stage at which the product and its proposed marketing program are introduced into realistic market settings.
• E) Commercialization is the process of inviting broad communities of people such as customers, employees, and scientists into the new product innovation process.