In the ________ Stage of the New Product Development Process

question 147

Multiple Choice

In the ________ stage of the new product development process, products undergo rigorous tests to make sure that they perform safely and effectively, or that consumers will find value in them.

• A) product design
• B) idea generation
• C) concept development and testing
• D) product development
• E) product activation

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Definitions:

Re-qualify Prospect

The process of reassessing prospects to ensure they still meet the necessary criteria for potential sales or business engagements.

Alternative-choice Close

A sales technique that presents the customer with a choice between two options, encouraging a decision to purchase.

Girl Scout Cookies

A variety of cookies sold by Girl Scouts in the United States as a fundraiser for their organization.

Asking for Order

The step in a sales process where the salesperson directly requests the potential customer to make a purchase decision.