P&G Introduced Duncan Hines Ready-To-Spread Frosting in a Small Geographic

question 87

Multiple Choice

P&G introduced Duncan Hines ready-to-spread frosting in a small geographic area. When General Mills became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. This illustrates ________.

• A) why many companies engage in crowdsourcing
• B) one of the problems associated with test marketing
• C) why prototypes are so important
• D) how idea screening can make a product a commercial success
• E) the importance of different sources for idea generation

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Definitions:

Order Processing

The complete sequence of actions taken from the time an order is placed until it is delivered, including receipt, fulfillment, and shipment.

Delivery Date

The specified day on which a product or service is expected to be delivered to the customer.

CRM Process

Customer Relationship Management Process involves strategies and technologies companies use to manage and analyze customer interactions and data throughout the customer lifecycle.