Which of the Following Is the Most Likely Circumstance for a Company

question 30

Multiple Choice

Which of the following is the most likely circumstance for a company to decide to do little or no test marketing?

• A) when the new product requires a major investment
• B) when management lacks confidence in the new product
• C) when management lacks confidence in the marketing strategy
• D) when the product has no substitutes and is new in its category
• E) when the costs of developing and introducing the product are low

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Definitions:

Dell Computer

Dell Computer refers to Dell Technologies Inc., an American multinational computer technology company known for its direct sales model and innovative supply chain management.

Value-Chain Analysis

An analysis that identifies the primary and support activities that add value to a business's products or services.

Supply-Chain Management

The coordination and integration of logistics, purchasing, and operations to manage the flow of goods, services, and information from suppliers to customers efficiently.

Marketing

The process of promoting, selling, and distributing a product or service.