Which Stage in the PLC Normally Lasts Longest and Poses

question 28

Multiple Choice

Which stage in the PLC normally lasts longest and poses strong challenges to marketing managers?

• A) growth
• B) decline
• C) maturity
• D) introduction
• E) adoption

---

Definitions:

Highest Cost Facility Location

The highest cost facility location typically refers to the site among options for a new facility that involves the greatest expense due to factors like labor, materials, taxes, and shipping.

Channel of Distribution

The path or route that goods and services take from the producer to the end user, encompassing intermediaries such as wholesalers and retailers.

Marketing Department

A division within a company that focuses on marketing strategies, research, and the promotion of products or services to target consumers.