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Marketers Can Prolong the Lives of Many Products in the Maturity

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Essay

Marketers can prolong the lives of many products in the maturity or decline stages of the PLC, sometimes even moving these products back into the growth stage. How is this undertaken?

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Definitions:

Financial Advantage

The benefits derived from specific financial actions, decisions, or situations, typically measured in terms of profit, cost savings, or return on investment.

Costs Associated

Expenses that are linked or related to a particular business activity, product, or process.

Selling Price

The price at which a product or service is sold to customers, determined by factors such as market demand, production costs, and competition.

Upgrade Cost

The expenses associated with improving or enhancing an existing product, service, or infrastructure.

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