Product Planners Need to Consider Products and Services on Three

question 97

Multiple Choice

Product planners need to consider products and services on three levels. At the second level, product planners must ________.

• A) offer additional product support and after-sale services
• B) identify the core customer value that consumers seek from the product
• C) turn the core benefit into an actual product
• D) find out how they can create the most satisfying brand experience
• E) define the problem-solving benefits or services that consumers seek

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Definitions:

Growth

Measurable or quantitative aspect of an individual's increase in physical dimensions as a result of an increase in number of cells. Indicators of growth include changes in height, weight, and sexual characteristics.

Usual Activities

Routine daily tasks or activities that an individual normally engages in, which may be affected by health status or conditions.

Temperaments

Inherent traits of an individual's personality, including their behavioral tendencies and emotional reactions.

The Easy Child

A temperament category in developmental psychology describing children who are generally calm, adaptable, and have a positive mood.