Product Planners Need to Consider Products and Services on Three

question 28

Multiple Choice

Product planners need to consider products and services on three levels. At the third level, product planners must build ________.

• A) an actual product
• B) an augmented product
• C) core customer value
• D) a brand personality
• E) a basic product

---

Definitions:

Social Skills

The abilities used to communicate and interact with others, including both verbal and non-verbal communication, such as body language.

Diagnostic Test

Test that assesses problem areas of learning. Often used to assess learning disabilities. Generally classified as a type of achievement test.

Wide Range Achievement Test 4

The fourth edition of a standardized test that assesses reading, spelling, and arithmetic skills, used to identify academic strengths and weaknesses.

Woodcock Johnson III

A test battery used for measuring cognitive abilities, academic skills, and achievement, suitable for a wide age range.