________ Are Consumer Products and Services That Customers Usually Buy

question 42

Multiple Choice

________ are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort.

• A) Unsought products
• B) Capital items
• C) Shopping products
• D) Convenience products
• E) Supplies and repair services

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Definitions:

Management Coefficients Model

A formal planning model built around a manager’s experience and performance.

Formal Planning Model

A systematic, organized approach to planning based on theories and models to achieve desired outcomes.

Fast Food Restaurants

These are eateries that specialize in serving food quickly to customers, often featuring limited service and specializing in a few menu items.

Manufacturing

The process of converting raw materials, components, or parts into finished goods that meet a consumer's expectations or specifications.