________ Involves Adding More Items Within the Present Range of the Product

question 104

Multiple Choice

________ involves adding more items within the present range of the product line.

• A) Market diversification
• B) Brand extension
• C) Product line filling
• D) Upward product line stretching
• E) Downward product line stretching

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Definitions:

Attributing

The process of explaining the reasons behind behaviors or events, often focusing on either internal dispositions or external situations.

Repression

A defense mechanism where unwanted thoughts and desires are pushed into the unconscious mind.

Forgetting

The loss or failure to recall information that was once stored in the memory, due to various factors like time, interference, or failure in retrieval cues.

Motivation

The psychological processes that direct and maintain goal-directed behaviors.