Which of the Following Is a Potential Drawback of Multibranding

question 156

Multiple Choice

Which of the following is a potential drawback of multibranding?

• A) Multibranding tends to decrease brand loyalty.
• B) Company resources are likely to be concentrated on a single brand.
• C) Multibranding curbs the growth opportunities of established brands.
• D) Each brand might obtain only a small market share, and none may be very profitable.
• E) Multibranding causes companies to refrain from product diversification.

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Definitions:

Integrated Units

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Wilson's Belief

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Democratic Politics

A political system where governance is based on the principles of democracy, including fair elections, representation, and the protection of civil liberties.

Open Diplomacy

A form of diplomacy in which the proceedings and agreements are made public, in contrast to secret diplomacy.