Which of the Following Strategies Involves Weeding Out Weaker Brands

question 76

Multiple Choice

Which of the following strategies involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number one or number two market share positions with good growth prospects in their categories?

• A) megabrand strategies
• B) niche marketing strategies
• C) social marketing strategies
• D) co-branding
• E) licensing

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Definitions:

Enforceable

Refers to something, especially an agreement or contract, that is legally recognized and can be upheld in a court of law.

Written and Signed

A requirement for certain agreements or documents to be legally valid, involving the creation of a written document that is signed by the relevant parties.

Legally Enforceable

A term describing a contract or obligation that is recognized by law, meaning it can be upheld in court.

Oral Agreement

An unwritten contract where the terms have been agreed upon verbally rather than in writing, yet can still be legally binding under certain conditions.