While Advertising Campaigns Can Help Create Name Recognition, Brand Knowledge

question 70

Multiple Choice

While advertising campaigns can help create name recognition, brand knowledge, and perhaps even some brand preference, brands are not maintained by advertising but by ________.

• A) brand differentiation
• B) line extensions
• C) brand experiences
• D) brand sponsorships
• E) brand awareness

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Definitions:

Meat-eating

The consumption of animal flesh by humans.

Vegetarian

A person who does not eat meat, and sometimes other animal products, especially for moral, religious, or health reasons.

Innate Need

A fundamental or natural requirement essential for an individual's survival, growth, or well-being.

Motivation to Work

The driving force behind an individual's desire and willingness to perform tasks and engage in occupational activities.