Calypso Motors Recently Rolled Out Its Proteus Hatchback

question 155

Multiple Choice

Calypso Motors recently rolled out its Proteus hatchback. Proteus combines the attractiveness of a luxury car with the excellent agility of a sports car. Calypso Motors is confident that Proteus will appeal to both sports car enthusiasts as well as the luxury segment. Which of the following types of market segmentation is evident here?

• A) gender segmentation
• B) income segmentation
• C) benefit segmentation
• D) geographic segmentation
• E) age and life-cycle segmentation

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Definitions:

Cost Method

An accounting method used for investments where the investment is recorded at its acquisition cost, without subsequent change for increases or decreases in market value.

Preferred Stock

A category of corporate ownership that has a priority over common stock in terms of asset and earnings claims, typically offering fixed dividend payments.

Common Stock

A type of equity security that represents ownership in a corporation, giving holders voting rights and a share in the company's profits via dividends.

Dividends

Distributions from a company to its shareholders, usually coming from the firm's earnings.