With A(n) ________ Marketing Strategy, a Firm Goes After a Large

question 101

Multiple Choice

With a(n) ________ marketing strategy, a firm goes after a large share of one or a few smaller niches.

• A) individual
• B) mass
• C) concentrated
• D) differentiated
• E) local

---

Definitions:

Product

An item that is created through a process and is offered for sale to consumers in the market.

Market Demand Curve

A graphical representation showing the total quantity of a good or service that all consumers in a market are willing and able to purchase at various prices.

Demand Curves

Graphs showing the relationship between the price of a good and the quantity of that good that buyers are willing to purchase at various prices.

Goods

Tangible items that are produced for sale or use, often categorized as consumer or industrial goods.