Examlex
A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve.
Double-blind Study
A double-blind study is a research design in which neither the participants nor the experimenters know who is receiving a particular treatment, to eliminate bias.
Experimental Group
The group in an experiment that receives the variable being tested, as opposed to the control group.
Control Group
A group in an experiment that does not receive the experimental treatment and is used as a benchmark to measure how the other tested subjects do.
Random Sample
A selection process where each member of a population has an equal chance of being included in the sample, minimizing bias.
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