A Marketer Wanting to Determine Business Buyer Behavior Is Most

question 142

Multiple Choice

A marketer wanting to determine business buyer behavior is most likely to ask which of the following questions?

• A) Are buyers sensitive toward price changes in consumer markets?
• B) What are the major influences on buyers?
• C) Are niche markets more profitable than mass markets?
• D) How do interpersonal factors affect organizational performance?
• E) Is the role of gatekeepers relevant in the international business environment?

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Definitions:

Sensory Stimuli

External or internal inputs that are perceived by the sensory organs, leading to various forms of responses or reactions from an organism.

Coffee Aroma

The scent produced by coffee, often described as rich, warm, and inviting; this aroma is credited with providing psychological comfort and increasing alertness.

Sensory Receptor Cells

Specialized cells that detect and respond to specific stimuli from the external or internal environment, converting them into electrical impulses.

Transduction

The process of converting one form of energy into another, especially in sensory systems where physical stimuli are converted into nerve signals.