________ Are People Within a Reference Group Who, Because of Special

question 140

Multiple Choice

________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.

• A) Opinion leaders
• B) Innovators
• C) Surrogate consumers
• D) Stealth marketers
• E) Lagging adopters

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Definitions:

Temporary Investments

Investments in stocks, bonds, or other securities that a company intends to sell within a short period, typically one year.

Excess Cash

The amount of cash a company possesses that exceeds the minimum level needed to maintain its operations and investment plans.

Brokers' Commissions

Fees paid to brokers for their role in facilitating transactions, such as buying or selling securities, real estate, or insurance products.

Temporary Investments

Assets purchased with the intention to be sold in the short term for profit, such as stocks or bonds, not intended for long-term holding.