With the Recent Explosion of Information Technologies, ________

question 131

Multiple Choice

With the recent explosion of information technologies, ________.

• A) most marketing managers are overloaded with data and often overwhelmed by it
• B) most marketing managers are concerned solely about the duplication of content
• C) companies have ceased to feel the need for marketing information systems
• D) companies have ceased to maintain internal databases
• E) it has become more difficult and expensive to obtain primary data

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Definitions:

Sample Sizes

The number of observations or data points used in a statistical sample.

Passive Data Collection

The process of gathering data without direct interaction from the user, often through digital means such as tracking online behavior.

Mobile Marketing Research

Research that involves participants taking part in marketing research via mobile devices.

Mobile Devices

Portable electronics capable of performing various tasks of a computer, often with the ability to access the internet and run a wide range of applications, such as smartphones and tablets.