Jake Adams Works for a Marketing Research Firm and Is

question 127

Multiple Choice

Jake Adams works for a marketing research firm and is currently conducting research for a company that wants to investigate multiple international markets for the possibility of expansion. Internet-based survey research would be the most attractive research option for Jake if his client ________.

• A) places a high emphasis on speed
• B) requires a small sample size
• C) places a high emphasis on following intrusive research methods
• D) wants to exercise full control over the online sample
• E) places a high emphasis on ethnographic research

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Definitions:

Primary Reinforcer

A stimulus that satisfies a basic biological need, such as food, water, or sleep, and is innately rewarding.

Observational Learning

is a form of learning that occurs through watching the behaviors of others and the consequences of those behaviors, also known as modeling or social learning.

Vicarious Learning

Learning that occurs by observing the actions of others and the outcomes of those actions, without the observer performing the actions.

Latent Learning

The subconscious retention of information without immediate or obvious reinforcement to be applied at a later time.