In Collecting Primary Data, Marketing Researchers Have a Choice of Two

question 69

Multiple Choice

In collecting primary data, marketing researchers have a choice of two main research instruments, ________.

• A) reference books and journals
• B) questionnaires and mechanical devices
• C) social networks and internal databases
• D) commercial online databases and search engines
• E) open-source directories and blogs

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Definitions:

Salary Surveys

Research tools used to determine the average compensation paid to employees in specific job categories, industries, or geographic areas.

Discriminatory

Actions or policies that treat individuals unfairly or unequally based on characteristics like race, gender, age, or disability.

Job Classification

This is a method for systematically categorizing jobs within an organization on the basis of their duties, responsibilities, and the level of complexity.

Merit Bonuses

Financial rewards given to employees based on their performance, as measured by predefined criteria or achievements.