Customer Information Is Often Buried Deep in Separate Databases and Records

question 82

Multiple Choice

Customer information is often buried deep in separate databases and records of different company departments. To overcome such problems, many companies are now turning to ________ to manage detailed information about individual customers.

• A) neuromarketing
• B) customer needs marketing
• C) customer relationship management
• D) ethnographic research
• E) netnography research

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Definitions:

Goods Available for Sale

The total quantity of goods that a company has at its disposal to sell during a certain period, including both its initial inventory and purchases made.

Inventory Safeguarding

Measures and controls implemented by a business to protect its inventory from loss, theft, or damage.

Locked Warehouse

A secured storage facility used to hold goods or collateral, often for financial arrangements or until customs duties are settled.

Cost of Goods Available for Sale

The total cost incurred for the merchandise sold by a company during a specific period, including the cost of inventory at the beginning of the period and purchases made during the period.