Which of the Following Is True About Customer Relationship Management

question 118

Multiple Choice

Which of the following is true about customer relationship management (CRM) ?

• A) Data mining has limited applicability in CRM activities.
• B) Sophisticated analytical tools are sparingly used in CRM activities.
• C) CRM reduces the number of customer touch points.
• D) CRM aims to maximize customer loyalty.
• E) CRM enables firms to compare various product and service categories.

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Definitions:

Brainstem

The part of the brain that connects the cerebral cortex with the spinal cord, responsible for controlling basic life functions such as breathing, heart rate, and blood pressure.

Survival Functions

The biological processes or behaviors that help living organisms to stay alive, including responses to environmental pressures and threats.

Heartbeat

The rhythmic contraction and expansion of the heart, pumping blood throughout the body, essential for circulatory system function.

Magnetic Fields

Invisible fields generated by electric charges in motion, affecting the behavior of charged objects in the vicinity.