A Successful CRM Program Is Expected to Help a Company

question 124

Multiple Choice

A successful CRM program is expected to help a company achieve all of the following EXCEPT ________.

• A) provide higher levels of customer service
• B) develop deeper customer relationships
• C) create offers tailored to meet specific customer requirements
• D) understand the competition better
• E) pinpoint high-value customers and cross-sell products

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Definitions:

Utility-Maximizing

The process or behavior of selecting the combination of goods and services that provide the highest utility or satisfaction to an individual, given their budget constraint.

Present Value

The worth at present of a future money amount or sequences of cash flows, applying a specified rate of return.

Investment

The action of allocating resources, usually money, with the expectation of generating an income or profit.

Real Interest Rate

The interest rate adjusted for inflation, reflecting the true cost of borrowing or the true return on savings.