While Collecting Sensitive Customer Data, Market Researchers Should Adhere to All

question 119

Multiple Choice

While collecting sensitive customer data, market researchers should adhere to all of the following guidelines EXCEPT ________.

• A) asking only for the information needed
• B) using information responsibly to provide value
• C) providing respondents with the research firm's contact information
• D) sharing information without the customer's authorization
• E) explaining to respondents how the information will be used

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Definitions:

Basic Psychological Needs

Fundamental requirements for psychological well-being, including autonomy, competence, and relatedness.

Autonomous

Having the ability or privilege to make one's own decisions or actions independent of external influence or control.

Controlled

A state or condition where actions, processes, or mechanisms are directed or managed by specific guidelines or individuals.

Autonomy Support

The degree to which an organization or leader encourages and facilitates employees' sense of choice and volition in their work.