Which of the Following Terms Is Used to Describe the Actors

question 92

Multiple Choice

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

• A) marketing environment
• B) marketing orientation
• C) strategic planning
• D) target markets
• E) marketing mix

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Definitions:

Equity Capital

Funds raised by a company through the sale of stock in the company, representing ownership interests in the corporation.

Economic Profit

The total revenue of a business minus both its explicit costs (like wages and materials) and its implicit costs (like opportunity costs), reflecting the true financial gain.

Normal Profits

The minimum level of profit required for a company to remain competitive in the market, often considered the opportunity cost of capital.

Economic Losses

Financial losses incurred due to inefficiencies, decreased demand, or negative external factors affecting the economy.