A Regional Supermarket Chain Runs Print, Radio, and Television Advertisements

question 146

Multiple Choice

A regional supermarket chain runs print, radio, and television advertisements announcing that 1 percent of its sales is donated to local after-school programs for underprivileged youth. This is an example of ________.

• A) cause-related marketing
• B) generational marketing
• C) sustainable marketing
• D) market segmentation
• E) product differentiation

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Definitions:

Perceived

Understood or interpreted in a certain way by an individual, based on their personal judgment, feelings, or opinions.

Legitimate

Something that is authorized, legal, and recognized as valid or rightful, based on established rules or standards.

Expert Power

The power that exists when an agent has specialized knowledge or skills that the target needs.

Relevant

Being closely connected or appropriate to the matter at hand.