Which of the Following Is a Potential Downside to Using

question 115

Multiple Choice

Which of the following is a potential downside to using patriotic themes in marketing programs?

• A) Consumers rarely respond to patriotic marketing messages in a favorable manner.
• B) A consumer's societal orientation has no visible impact on product consumption.
• C) Patriotism could be viewed as an attempt to cash in on the nation's emotions.
• D) Patriotic Americans may have less disposable income than reformers.
• E) Mass marketing has limited appeal among patriotic Millennials.

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Definitions:

Ratification Agency

The process by which a principal approves and accepts the acts of their agent that were done without proper authority or beyond the scope of their authority.

Implied Authority

Power not explicitly granted to an agent but necessary to carry out the agent's duties effectively.

Expressed Agency

A legal relationship where an agent is explicitly granted the authority by the principal to act on their behalf.

Apparent Agency

The legal doctrine that allows a third party to hold a principal liable for the acts of an agent, where the principal has given the appearance of agency.