The Success of the Tom Dennis Ford Dealership Has Been

question 108

Multiple Choice

The success of the Tom Dennis Ford dealership has been built largely on return customers and word-of-mouth recommendations. The majority of sales are made to customers who previously purchased a vehicle at the dealership or who know someone who had a positive experience of purchasing a vehicle there. The sales force at the Tom Dennis Ford dealership most likely knows that using high-pressure selling is ineffective if the dealership wants to ________.

• A) achieve short-term gains
• B) move last year's models
• C) obey local and federal law
• D) build long-term customer relationships
• E) maintain a database of local customers

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Definitions:

Relational

Pertaining to databases in which data is organically structured in table form, emphasizing relations between different entities and variables.

Referential Integrity

In a relational database, a condition where, for each value in the foreign key table, there’s a corresponding value in the primary key table.

Foreign Key

In a relational database, the common field between tables that’s not the primary key.

Primary Key

A unique identifier for each record in a database table, used to ensure data integrity.