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________ Serves as a Guide to the Future by Showing

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________ serves as a guide to the future by showing how the company's products and services, processes, and policies must evolve and what new technologies must be developed to get there.


Definitions:

Sales Growth Rate

The percentage increase in sales over a specific period, indicating the health and expanding nature of a business.

Capacity

The maximum amount that something can contain or produce, often used in the context of production and manufacturing.

Lumpy Assets

Those assets that cannot be acquired smoothly, and that require large, discrete additions. For example, an electric utility that is operating at full capacity cannot add a small amount of generating capacity, at least not economically.

Financial Forecasting

The process of estimating or predicting how a business will perform in the future through the use of historical data and other information.

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