Paul Robinson Has Identified a Group of Potential Customers Who

question 147

Multiple Choice

Paul Robinson has identified a group of potential customers who seem to respond in a similar way to a series of magazine and radio advertisements for his company's product. Paul has identified a(n) ________.

• A) target market
• B) market segment
• C) niche market
• D) product attribute
• E) product design

---

Definitions:

Superstitious Behavior

Actions performed based on irrational beliefs that certain outcomes can be influenced by specific, unrelated behaviors.

Freud

Sigmund Freud was an Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Obsessive-compulsive Disorders

Mental illnesses marked by an individual's engagement in repetitive thoughts and behaviors that are performed to alleviate anxiety or distress.

Anal Development

In psychoanalytic theory, a stage of early child development centered on the control of bowel movements, which can influence personality traits.