Berman Electronics, a Chain of Appliance Stores in North America

question 112

Multiple Choice

Berman Electronics, a chain of appliance stores in North America, caters to a wide range of customers. It has a marketing organization in which different operational specialists head different marketing activities. Berman Electronics is a(n) ________.

• A) customer management organization
• B) niche marketer
• C) early adopter
• D) functional organization
• E) laggard

Understand different tactics that can be used to generate commitment in organizational settings.

Appreciate the importance of coping with uncertainty as a source of power within organizations.

Understand the basic components and importance of effective communication in organizations.

Recognize the significance of the encoding and decoding processes in the communication model.

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Definitions:

Mental Pictures

are the images or visual representations formed in the mind, often used in memory or imaginative processes.

Reality

The state of things as they actually exist, as opposed to an idealistic or notional idea of them.

Peplau's Model

A theory in nursing that highlights the interpersonal relationship between the nurse and the patient to facilitate healing.

Exploitation

The act of treating someone unfairly in order to benefit from their work or resources without providing them appropriate compensation or benefits.