Campbell Soup Recently Joined Forces with Hong Kong-Based Swire Pacific

question 32

Multiple Choice

Campbell Soup recently joined forces with Hong Kong-based Swire Pacific to form an entity called Campbell Swire to better distribute the company's soups in China. This is an example of ________.

• A) licensing
• B) contract manufacturing
• C) management contracting
• D) joint ownership
• E) indirect exporting

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Definitions:

B. F. Skinner

An American psychologist and behaviorist known for his work in developing the theory of operant conditioning, which uses consequences to modify the occurrence and form of behavior.

Evolution

The process by which different kinds of living organisms are thought to have developed and diversified from earlier forms during the history of the earth.

Methodological Behaviorist

A perspective in psychology that focuses on observable behaviors and external environmental factors as the primary means of understanding and studying psychological phenomena.

Radical Behaviorist

A philosophical stance within the field of behaviorism that emphasizes the external behaviors of people and rejects internal processes such as thoughts and emotions as relevant for understanding behavior.