Kraft Has Adapted Its Popular Oreo Cookie to the Unique

question 49

Multiple Choice

Kraft has adapted its popular Oreo cookie to the unique tastes of consumers all around the world, whether it's mango-and-orange flavored Oreos in the Asia Pacific region, green tea Oreos in China, a chocolate and peanut variety in Indonesia, or banana and dulce de leche in Argentina. This is an example of ________.

• A) product invention
• B) straight product extension
• C) product adaptation
• D) product augmentation
• E) communication adaptation

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Definitions:

Sum-Of-The-Years'-Digits Method

An accelerated depreciation method that computes annual depreciation by multiplying the depreciable cost of an asset by a series of fractions based on the sum of the asset's useful life digits.

Accumulated Depreciation

The total amount of depreciation expense that has been recorded for an asset since it was acquired, representing the reduction in value over time.

Double-Declining-Balance Method

A form of accelerated depreciation where an asset's value is reduced at double the rate of its straight-line depreciation.

Units Produced

A measure of the total quantity of product that a manufacturing or production facility has completed over a given period of time.