Vidal Sassoon Shampoos Contain Different Amounts of Scent According to the Country

question 2

Multiple Choice

Vidal Sassoon shampoos contain different amounts of scent according to the country in which they are sold. This is an example of ________.

• A) straight product extension
• B) product invention
• C) product adaptation
• D) communication adaptation
• E) standardized global marketing

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Definitions:

French Fries

Strips of potatoes that are deep fried until crisp and are often served as a side dish or snack.

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A specific model of a large, luxury cruiser motorcycle produced by Honda, known for its unique design and powerful engine.

Optimal Consumption Rule

The principle that consumers maximize their utility when the ratio of the marginal utility to the price of goods is equal across all goods.

Maximizing Utility

The process by which individuals allocate their resources to obtain the highest possible level of satisfaction.